Homegrown QSR Chain Burger Singh to enter Jharkhand with 6 outlets

By News Root Feb 20, 2023, 19:34 IST
 

  • The third-largest burger brand in India is scheduled to open its warehouse in Kolkata to boost its supply chain in the Eastern and North-Eastern regions of India.

  • The Quick Service Restaurant (QSR) chain plans to hire 80 personnel for its new outlets in Jharkhand.

Ranchi: India's largest homegrown burger chain, Burger Singh has announced its entry in the state of Jharkhand with plans to set up 6 outlets in Bokaro Steel City, Bokaro, Deoghar, Dhanbad, Jamshedpur and Ranchi. The QSR chain also intends to hire 80 personnel to service its new outlets across Jharkhand.

Setting its target on expanding its presence in the Eastern belt of India, Burger Singh has big plans in place with a new warehouse in Kolkata that will serve the QSR chain’s existing and planned outlets in East and North East India.

“Our desi burgers have received much love and appreciation from every neighbourhood, every city and every state we have entered in! And now armed with a potent combination of our signature desi twist and unparalleled customer service, we aim to win over the hearts of people in Jharkhand,” said Kabir Jeet Singh, Founder & CEO, Burger Singh

A decade since its inception, Burger Singh has attained remarkable success through its distinct fusion of Indian flavours with western burgers, rapidly establishing itself as the third-largest burger chain in India and the largest ‘Made-in-India’ burger chain at a record pace.

Over the past year, the quick-service restaurant chain has grown remarkably, with its outlets increasing from 50 in December 2021 to 100+ locations (83 operational outlets and 24 fit-outs) across 54 cities. With ambitious expansion plans, the company envisions adding 35 outlets in Maharashtra, 8 in Madhya Pradesh, 8 outlets in Odisha and 43 in Northeast India.

The brand has also made a distinct name for itself in a highly competitive segment owing to profitable unit-level economics, making it a hot-favourite not just among investors but budding entrepreneurs as well, who are eager to join the brand's franchise network and the Burger Singh success story.

"It is a source of great pride for us to know that we are closer to our dream of making Burger Singh burgers available to people across Bharat. We are able to do so thanks to the passionate interest from entrepreneurs nationwide who are eager to open Burger Singh franchises in their towns and cities and introduce their communities to indulge in the gastronomical delight we serve in the form of our fusion burgers." said Rahul Seth, Co-founder, Burger Singh.